Overview
AMC service of Trademark Monitoring
Brand monitoring is the process of tracking and analyzing online mentions of a brand, product, or service. A trademark is an essential tool in establishing brand identity. In the age of cut-throat competition, unscrupulous players often disrupt a brand’s image by imitating an established brand name. Therefore, it is critical to watch out for and eliminate such activity through a dedicated service such as trademark monitoring. The service aims to keep an eye out for potential infringers and also checks whether your trademark is accidentally infringing on other trademarks. Trademark monitoring is critical for small as well as large businesses as no organization wants to squander crucial resources over avoidable trademark infringement lawsuits.
It is the constant process of tracking filed, advertised and accepted trademark applications to confirm that no marks, deceptively identical to yours, are being registered by anyone else.
It acts as a proactive step that preserves the brand equity and saves probably hundreds and thousands of dollars in lost revenue and costly trademark infringement lawsuits. Quite often, businesses make the mistake of addressing the issue of trademark infringement only when someone pulls their attention towards it. However, by then, the counterfeit products infringing on the trademark have already penetrated the market and damaged the brand image cultivated over many years.
Trademark monitoring service searches the web for infringement cases and sends a timely alert to the brand when there is a possible threat to be resolved. But trademark monitoring is a mammoth task. There are too many places to scour across the web to detect possible cases of trademark misuse. Moreover, personal websites could be challenging to find. Besides, online marketplaces, social media platforms are also common places for trademark infringement, where counterfeit products are bought and sold in abundance.
After understanding trademark monitoring, the first question that comes into mind is – when is the trademark monitoring service needed. The next section elaborates on this.
When is Trademark Monitoring Service Needed?
It is a common misconception that only large businesses and enterprises need to be concerned about trademark infringement. According to a study conducted by Smart Protection (a cyber-security company), four out of every five small and medium-sized companies across the globe are victims of brand abuse and counterfeiting on the internet. Therefore, irrespective of the size of your company, there is a high probability of your trademarks being infringed upon and misused on counterfeit products and goods. With e-shopping gaining popularity around the world, it has become easier to sell duplicate products online, and it is a growing danger that businesses need to be aware of. Trademark monitoring services are needed in following cases:
- When New Trademark Applications are Filed:
Although governments worldwide offer trademark protection, they do not police potential violations. That is why the onus of protecting the IP rights falls on the owner of the intellectual property. In case you are worried about competitors or other businesses registering a similar trademark as yours, then the trademark monitoring service is an apt solution. It helps keep track of trademark applications filed by others, which are similar to yours. In addition, it enables to take punitive action at the right time.
- To Detect Possible Trademark Infringement:
With the rising level of consumerism, brands are constantly competing for a larger market share. In the absence of a dedicated mechanism to detect infringers, it becomes challenging to eliminate such a hurdle. Trademark monitoring services are helpful for companies looking to protect their trademark rights and customer base by weeding out the imitators.
Features and benefits of AMC service of trademark Monitoring
- Protect your trademark
- Eliminate trademark infringement
- Stops Trademark Dilution
- Secures Present and Future Damage Control
- Offers Competitive Advantage:
- Deters Impersonators, Imitators, and Knock-offs
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For any further query on our Trademark services please contact us on info@vgccs.in